Interview
[Noon Salon] Professor Kim Kyung-il of Ajou University on the Psychology of Market Volatility and Rebuilding Trust
Today's Noon Salon featured Professor Kim Kyung-il of Ajou University's Department of Psychology, who diagnosed recent stock market volatility and investor psychology. He explained the recent decline in KOSPI volatility using the psychological concept of reliability. Trust is composed of two elements—belief (trust) and predictability (reliability)—and he explained that recent debates about market trust are actually about the latter: the extent to which the range of price swings remains within a predictable band. He noted that Korea tends to have lower reliability, or more dynamism, across industry and culture generally compared to other countries, and that investors becoming accustomed to the KOSPI moving as if supported within the 6,500 to 7,000 range this year is itself contributing to psychological stability among investors.
He pointed out that a significant portion of investors currently stuck in the KOSPI's 7,000-8,600 range are relatively new investors with limited market experience. Having come to love the market during the bull run, believing daily gains were normal, they now find themselves in a psychological state akin to a betrayed lover during the correction phase, having lost trust. He stressed that rebuilding trust does not come from a single large satisfaction but depends on the frequency of repeated small disappointments and small satisfactions accumulating over time. A gently fluctuating market without sharp swings tends to hold investors longer, he explained, whereas a sharp rise followed by a sharp fall triggers mass selling among investors who bought at the top, further pressuring the market.
On resilience, he cited brain science research showing that physical pain and pain from investment losses or relationship troubles are processed in the same brain region (including the anterior cingulate cortex). He introduced research findings that painkillers were also effective for people suffering social or financial pain, and advised that when struggling with investment losses, people should treat themselves as if physically injured—eating well, sleeping well, and taking care of blood circulation, a kind of psychological CPR.
He also addressed autumn stock market folklore. The belief that markets fall every September is a spurious correlation with no real basis, but he explained that autumn itself, as a season when reduced daylight brings a calmer mood, is actually the best time to build new habits. When people feel good, they tend to maintain their existing way of life, making it harder to form new habits, whereas a slightly subdued emotional state makes it easier to set a new starting point; autumn also involves less social interaction, meaning less interference from others, which helps new habits stick. He recommended that now is the optimal time for investors to build a habit of keeping a trading journal.
Asked about President Trump's psychology, he analyzed that Trump, holding both political and economic power, has consistently enjoyed a stable sense of power across all domains. He assessed Trump as someone who knows only how to use others' anxiety as a negotiating tool, and that he has accumulated experience in which market confusion and turmoil work in his favor. For this reason, he offered the view that instability could persist as a defining feature throughout Trump's term.