[Kwangsoo's Take] Invest in the Next Era Rather Than Protecting Today's Profits
Lee Kwang-soo emphasized the choice of “cannibalization”—investing in a new business that could eat into an existing one—through the contrasting transitions of Kodak and Netflix. Kodak engineer Steve Sasson invented the digital camera in 1975, but management, seeking to protect its film business, did not actively pursue the new venture, and the company eventually filed for bankruptcy protection in 2012. Netflix, by contrast, moved into streaming even as its DVD rental business was thriving, deciding to scale back its existing business.
After Netflix announced its shift to streaming in 2011, DVD subscribers fell by 800,000 over three months and its share price dropped from around $300 to $77, but the stock rose sharply over the longer term. Lee argued that companies can miss opportunities in the next era if they focus on preserving current earnings and existing businesses. His point was that a decision to sacrifice part of today’s profits to prepare for future businesses can determine a company’s long-term survival.
He applied this reasoning to the AI strategies of Google and Apple. Google, whose search advertising business faces a challenge from AI, is continuing to make large-scale AI investments, while Apple appears focused on protecting its existing iPhone business, he said. Lee argued that investors, too, should look beyond short-term share-price declines and current stability and assess companies preparing for industrial change from a long-term perspective.